Undoubtedly, the role of the Chief Marketing Officer (CMO) has radically changed since its inception centuries ago. Today’s CMO is evolved with responsibilities and accountability for not only customers but to all organizational stakeholders and shareholders. Likewise the Chief Technology Officer (CTO) role has shifted focus away from managing multi-year technology strategy imperatives toward strengthening alignment of business and technology while fostering innovation.
With more similarities today than ever before, companies are outsourcing more high-tech and analytical C-suite executives, especially when it comes to marketing and technology, which are intrinsically connected in today’s digital world.
This white paper looks at how the CMO and CTO roles are closely aligned and what they share in common.